Finance Toolkit 1 My business Result IDEATION

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Your business stage is IDEATION.

Congratulations!

This means that you are probably starting a challenging and long entrepreneurial journey that will bring you from the idea to scale, passing through to the early and growth stages of your green business.

During the ideation stage you should try to define a solid business canvas that will allow you to work on your business strategy and test it on the market until you have got it right. So, keep working on your idea and find more specific guidance on how to develop your green business model following the methodology developed by SwitchMed.

The training materials include a wide range of tools that will guide you step by step to turn your business idea into a validated and feasible green business model. The SwitchMed workbook uses tools and methods such as green business model canvas and the lean start-up approach, and integrates environmental aspects and impacts of a project along all stages of business and strategy planning.

Download below the SwitchMed green business model canvas training materials:

→ Training Material: The Handbook for Green Entrepreneurs in the Mediterranean:

This book explains all the major steps for setting up your green business project. Designed to provide the necessary theoretical basis, the Handbook  describes the methodology, the main concepts and the tools included in the Workbook, and presents different examples of entrepreneurs and their   businesses. It will become your essential companion for your green entrepreneurial journey.

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→ Training Material: The Workbook for Green Entrepreneurs in the Mediterranean:

This book is directly associated with the Handbook. It will help you to put into practice the knowledge you acquire from the Handbook, but above all, to make your project progress in a more practical way. It will guide you along the journey of creating a business, and taking it from a business idea to a  green business model. It is conceived from the perspective of a green entrepreneur that wants to take an initial business idea and turn it into a feasible green business, following a series of exercises.

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Food for thoughts!

The investor point of view at the ideation phase:

→ Always be honest with the investors about which stage your business is: they normally look for different characteristics according any specific maturity stage you occupy.

Usually at the ideation stage investors look for specific skills such as flexibility, creativity and capacity in coming up with concrete solutions through viable products or services. So be flexible in your thinking and adapt your strategy as you move along your business journey.

→ REMIND: You don’t have to worry! There is an investor for each stage you might occupy so just try to give them a comprehensive vision of your business and listen to their suggestions.

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Continue to Part 2 My finance needs:

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