Step 2: Identify my best finance options
Congratulations!
You already did a good job identifying your business stage.
→ At this stage, the main focus is on product/service development
with view for market delivery.
Your business stage is EARLY STAGE.
As your business is likely to have trespassed the ideation phase, you should have already solved organisational aspects, being alive as a constituted legal entity with a minimum team assigned and visibility actions (online, offline) going on.
Therefore, your fundraising strategy is likely to focus on finding appropriate resources (including human resources) to build core product/service delivered to a target customer, and start generating revenues.